Clubs, Sports & Leisure Law Case Studies

Case Study 1

Turner Freeman Lawyers acted for a large sporting venue operator in relation to a naming rights sponsorship agreement between the trust and an Australian home loans company. The trust wished to grant naming rights and signage rights of a large sporting stadium to the loans company and rename the stadium to correspond with the loans company brand.

Our aim was to ensure that maximum leverage was obtained from the relationship. Our advice provided detailed consideration and negotiation of the financial relationship between the parties, competitive advertising and marketing protection, intellectual property rights and arrangements for joint brand marketing.

The relationship forged by this agreement met all the requirements of each party and was extremely profitable for both organisations.

Case Study 2

Our client club wished to amalgamate with another club with financial problems and to develop the premises and increase business. The deal had to be completely quickly because if the club was to go into liquidation, it would be closed, the land sold, and amalgamation could not take place. Issues of licensing, leasing, restricted/non-restricted areas, re-definition, transfer of land and land tax arose from the amalgamation, as well as customary due diligence issues.

Turner Freeman handled payments to the dissolving club, Deeds of Amalgamation, and take-over of their leases. Matters relating to land tax were pursued and resolved. Applications with respect to restricted/non-restricted areas and for re-definition were made to relevant Boards and Courts. The Licensing Court was notified of the approval of both parties so building work could commence immediately, operated by our client.

The final order for the amalgamation was granted and entered in the Department of Gaming and Racing Records and a new certificate of registration issued. This merger was concluded and the amalgamated club expects a large number of new members and an increase in revenue and profit.

Case Study 3

A registered club wished to apply for an increase in its members. At the time of submission, the club had 11,129 members with a current restriction of 12,500 and wanted to increase the number to 25,000. The Club had upgraded facilities and amenities considerably by expanding the members’ area by 300% and increasing the number of car parking spaces. The cost of improvements was $6 million. Turner Freeman Lawyers offered strategic and technical legal support for the project and formulated tactics to rapidly achieve the objective.

Turner Freeman prepared socumentation to present to the Department of Gaming and Racing, including all relevant evidence required to support our submission. The Licensing Court granted the application, allowing the club to expand.

Case Study 4

A player facing a 1 match ban for a careless tackle, pending a hearing before the NRL Judiciary and was faced with missing a big game for his Club. The Club approached Turner Freeman for assistance. We disputed the grade of the penalty and argued that the opposition team’s player was already falling after another tackle. It was further displayed that in other games and hearings where similar charges were made the players received no ban for careless play.

Turner Freeman Lawyers was successful, freeing the player from a potential one-match ban. The victory in the NRL freed the player to participate in the major game where he was a contributor in the important win against the rival team.


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