There is going to be a crack down on the cosmetic industry’s advertising buzzwords with new rules requiring potential patients to receive a letter from their GP and a psychological assessment before surgery, 7 news reports.

Following an independent review, certain words and phrases will be prohibited from use by the cosmetic surgery practitioners in Australia when the new rules come into effect from 1st July. Those who breach these new rules, could face fines and the loss of their license to practice.

Words including ‘perfect’, ‘hot’ and ‘younger’ and over 18 more words and phrases that will be banned in surgical and non-surgical cosmetic procedure advertising, including social media, where the risks are not explained.

In addition, potential cosmetic surgery patients will need to undergo psychological assessment before receiving any treatments. These new guidelines were provided by the Australian Health Practitioner Regulation Agency (AHPRA) and the Medical Board of Australia following 16 recommendations provided by from an independent review and public consultation. Cosmetic surgery patients will first need a referral from a GP independent of the medical practitioner providing the surgery as stated in the new guidelines.

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